Ashley Moorefield, Serenity Living Transitional Home

Laura Rock With a background in software and sales and marketing, Empower by Example host Laura Rock found that those skills did not translate easily to being a stay at home mom of two little kids. She tried network marketing, writing a blog and volunteering, but those endeavors did not fulfill her part time. In 2017 Laura founded The Rock Family Foundation to serve young women of color who are exiting foster care and other county run services. Going from for-profit sales to non-profit management was a huge switch, and Laura found ways to pull in the strategies and benchmarks from her past career into the private foundation. With an emphasis on collaboration and synergy The Rock Family Foundation attempts to build relationships between traditional funders and unconventional programming. And a central awareness campaign focusing on nonprofit leaders in urban PA became important to showcase those relationships, as did telling the stories of the young women transitioning to the next phases of their lives.